Healthcare philanthropy should help everyone, not just VIPs

carson

At some hospitals, donors practically get their own butler. At VMC, the goal is to provide the same great care to all.

One major reason I joined the VMC Foundation 12 years ago is that Valley Medical Center cares for anyone, regardless of status. It remains the cornerstone of my commitment.

Furthermore, the quality of care doesn’t vary according to any sort of “wallet biopsy”. The woman living in a shelter gets the same world-class care as the woman living in a Monte Sereno mansion.

You might think this is a matter of basic human dignity, but in fact, this is not the way it goes everywhere. Some hospitals – more than you might suspect – do play favorites, and do so as a matter of policy and practice. “Concierge service” or other VIP treatment of wealthy patients is not uncommon…and I’ve lost count of the number of seminars/conference sessions/webinars I’ve attended that encourage we medical charities to push for this.

As last week’s NY Times’ op-ed points out, this makes obvious sense on one level: Treat your wealthy patients better, and philanthropy flows. But, as the article also reveals, this can also lead to worse care…not just for the non-wealthy patients, but for the wealthy ones too!

It’s also unfair.

And it’s the last thing you’ll find going on at Valley Medical Center.

Read the full article here, and ask yourself: What are the values you’d prefer your medical care team believe in?