Health Trust makes $250,000 gift to transform VMC café

 

Health Trust leadership, including CEO Fred Ferrer, present their gift to VMC Foundation CEO Chris Wilder, joined by SCVMC CEO Paul Lorenz and Supervisor Ken Yeager.

Health Trust leadership, including CEO Fred Ferrer, present their gift to VMC Foundation CEO Chris Wilder, joined by Supervisor Ken Yeager and SCVMC CEO Paul Lorenz.

Promoting healthy food choices has been at the core of The Health Trust’s efforts to confront Santa Clara County’s ongoing obesity and diabetes crisis. At VMC, that’s meant funding a weekly Farmer’s Market on campus, and now – thanks to a $250,000 gift – transforming the only café in the future Women and Children’s Center into a fun and appealing source of healthy food for kids and their families.

Modeled after the nationally recognize café do-over at the Children’s Discovery Museum (CDM) in downtown San Jose – a project that was also funded in part by The Health Trust – the current VMC space will get a physical and menu upgrade. At the CDM, a generic, junk-food dependent space that had all the charm of an airport food court was replaced by a beautiful restaurant that promotes health eating using design, color and a novel menu. Healthy eating is not presented as an option (a la ordering a “diet” soda) – it is the only option. Yet, offered in a way that promotes the inherent quality and deliciousness of the food, and not as a “take-your-medicine” necessity.

It’s an approach that suits VMC well, where high standards for healthy food options already exist. The current space, however, needs a major face-lift. And there is an added benefit to adding a revitalized café to San Jose’s first Women and Children’s Center, beyond the people served. It sends a message that healthy eating is a cornerstone to health. Indeed, the new café will literally be in the corner of the building’s ground floor.

Work on the café will commence in 2017.

To learn more about the campaign for a Women and Children’s Center, visit www.imaginevmc.org.

About Michael Elliott

Michael Elliott is the COO of the Valley Medical Center Foundation.

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