A new look for a new year

Since you’re reading this post, we probably don’t have to say the obvious: the VMC Foundation has just launched a new website alongside a new logo.   Planning started nearly a year ago, and on the way we engaged with dozens of champions and experts on how to best execute a new look.  We’re very pleased with the outcome, and hope you are too.   A few quick thoughts.

The logo

Our goal here is clear – we wanted a look that better reflected the hospital and health system that this foundation was created to serve.  The old, cursive logo was too often misunderstood by the general public, and had no obvious visual connection to SCVMC.  Yes, the Foundation is an independent, nonprofit organization legally separate from the County of Santa Clara and SCVMC, but our mission, values and work are totally connected.  The new logo tells that story.  It was designed pro bono by Maricich Health, the folks that brought you the “Go Public” campaign.

The website

We worked with designer extraordinaire Annabel Mangold to bring you a sleek, contemporary site that adds lots of new functionality.  You’ll see a new section dedicated just for SCVMC and Health System staff so that they know best how the Foundation can support their work.   You’ll also see a listing of nearly all our programs and campaigns, and an overview of all the ways you can support the VMC Foundation.

The site photography is all original as well, shot at various SCVMC locations by Atlanta-based photojournalist Artem Nazarov.  It captures unique, intimate and otherwise visually compelling moments that convey the day-to-day magic of SCVMC.

We’re very proud of the new site and logo, just like we’re proud of the work we get to do each day.  Thanks for reading, and thank you for being a champion of our public healthcare system that serves everyone and anyone regardless of ability to pay.

Have feedback on the site?  Send us an email.